The Brand


Lalele Phytoactive Skincare strives to build and nourish a community with goals and morals in line with the brand. A community that cherishes beauty in a more universal way, one that transcends aesthetics and encompasses the beauty of the world around us as well as the beauty of life. We want to work together to make people more beautiful, the world around them and the lives they live.



Formulated by global skincare expert Cornelia Zicu, Lalele PhytoActive Skincare is composed of powerful, innovative and nutrient-dense plant and mineral ingredients, sourced globally from diverse and environmentally clean regions. The luxurious products are developed from the ground up to achieve unparalleled results while maintaining a totally natural formula that is paraben-free, has no synthetic oils, is fragrance-free and is 100% recyclable. Balancing science and nature has been integral in accomplishing our goals of developing the best natural products on the market. We searched the entire world for the most innovative award winning natural ingredients and combined them with the best version of their complimentary counterparts. Each ingredient was sought after from all corners of the globe from the deepest parts of the ocean to the highest peaks. In doing so we were able to develop complex formulas that solve the four major skin concerns but a product line that simplified the beauty routine.



The founder Hani Zicu’s dream was to develop a luxury beauty brand that would connect likeminded people looking to make the world a more beautiful place to live in. By investing in our brand and its products you become a part of our family, a family where we all have a say in how we want to give back and make a positive change. Lalele’s hands on approach focuses on giving back especially to the people and places that help us be who we are. We partner up with local communities where our natural ingredients derive from to learn from and support their leadership in stewarding their environment, preserving nature and its abundant biodiversity, securing rights to resources, improving economic opportunities and shaping their futures.